INDEPENDENT DESIGNER WOMEN'S BRAND SIRLOIN AND NININIO LIFESTYLE CONCEPT STORE TEAMED UP TO OPEN FLASH SHOP

Recently, the independent designer women brand SIRLOIN teamed up with the NININIO lifestyle concept store to open a 15-day flash shop at the Bund W-Hotel and No. 7 Donghu Road.The concept of the flash shop revolves around the core idea of SIRLOIN - the integration of underwear into ready-to-wear. It aims to express the purest side of the brand by presenting a collection of classic SIRLOIN styles.

In the NININIO store on East Lake Road, there are creative installations to interpret SIRLOIN products, including underwear suspended in the air.In addition to the interior decoration, the large-scale model pictures are also attached to the window of Donghu Road. The exaggerated body proportion and posture are used to enlarge the traditional concept of women and underwear in the advertisement so that the difference between image and reality is expressed.

At the NININIO store near the Bund, the SIRLOIN series is presented in different poses on the mannequin model. The SIRLOIN 2018 autumn and winter special photo is materialized, and the brightly colored mannequin brings a unique purchasing experience to the center of the hotel lobby.

The flash shop is based on SIRLOIN core products, including the classic LOGO underwear collection, and the latest collection of 2018 autumn and winter T-shirts are displayed and sold in flash stores.On Friday evening, August 3rd, SIRLOIN invited friends from all walks of life to attend the opening party at the NININIO store on Donghu Road to share the joy together.