ZHANG XUEYING ✕ MUCHELL MU CHE | FIRST CHINA STORE GRAND OPENING AT SHANGHAI ZHENGDA SQUARE

MUCHELL | 2018-04-12

The brand-new women's brand MUCHELL under the Japanese fashion brand Ribo Group held a grand opening ceremony for its first Chinese store in Shanghai Zhengda Plaza, opening a new fashion journey in the modern city Shanghai.

Wang Weidong, Chairman of Ribo Group Co., Ltd. and Mr. Bing miao,Vice President of Zhengda Group Merchants Department and many other guests attended the ceremony. The new generation actor Zhang Xueying attended the ribbon-cutting ceremony.

MUCHELL bases its core brand value on inner hear pureness and innovative design. It is positioned in the pursuit of taste and quality of young women, pursuing a pure and comfortable lifestyle with simple design, natural materials, elegant colors, sketching modern Women's coziness and wisdom.

After visiting the MUCHELL Zhengda Plaza store, Zhang Xueying expressed his love for the brand:

"I feel that MUCHELL gives people a clear and pure feeling. It is simple, casual, clean, and has a youthful vitality. I really want to be a person of such characters."

At the opening ceremony, the brand business unit CEO Zhang Minghui expressed confidence in the development of MUCHELL: "We plan to open at least 50 new stores before the end of this year, and continue to expand at the rate of 100 new stores per year, reaching 500 in 3 to 5 years. scale."

The girls who are looking forward to MUCHELL all over the country won’t wait for a long time, and you can meet MUCHELL in your own city.

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