SIRLOIN 2019FW COLLECTION
CHIC BUT SO AUTHENTICALLY REAL
The collection, result of months of research in the brand archives revealed "house with history that is too rich, has too long of a history to be only interpreted from one direction” references early designs and 1920’s together with their opulence and innovative approach to both dressing and branding that resurges in 2020’s Shanghai. A softer, more comfortable way of dressing, made possible by technological development is what SIRLOIN's ethos is based upon. From challenging the 1920’s dresses with tracksuit fabrics, cutting rib necks into art deco motifs and transforming MA-1 jackets into fur boas; the collection is loaded with subtle details, serious jokes and stupid questions.