MUCHELL

ABOUT MUCHELL

PURE・SIMPLE・COMFORTABLE

MUCHELL is a youthful brand of Ribo Fashion Group. It has been persisting in design and creativity as its core value since its creation in 2018. MUCHELL is also a designer brand that meet aesthetic and dressing demands of young urban women who pursue pure, simple and comfortable clothes.

The name of MUCHELL implies “clear eyes and pure hearts”, which guides the expression of inner thoughts and reflects the inspirations and tastes of the designers.

MUCHELL girls are pure in heart and strong in faith, existing beyond mere existence.They are the girls who never disappears and always explore the world through their uncontaminated eyes. They are dream makers realizing their dreams fearlessly.

Owing to their juvenescence, MUCHELL girls are fascinatingly rich and complex in their personality. Naughty and curious, passionate yet perceptive about changes in life, they dare to pursue their ideals. In real life, they are diligent white collars and shining like burning stars in pursuing their dreams. MUCHELL was born to protect the light in her eyes.

MUCHELL 2019SS COLLECTION 1

SKETCHING

Integrating the abstractionistic freehand sketches and minimalistic Nordic styles, MUCHELL 2019 SS collection is plentiful in color and visual tension, tranquil yet enthusiastic, which is carrying our inner peace and enthusiasm.

MUCHELL 2018AW IMAGE PROMO

MUCHELL are unswerving girls with clear eyes who lead a simple life in a complicated world, turning simple life into fascinating stories.

For MUCHELL girls, apparels are emotions and kindling spirits. Refusing to be defined by mainstream, they desire to discover the unknowns, seek for freedom with kind heart, and color their soul with imaginations.

5PHYSICAL SHOPS

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- BEIJING
- TIANJIN
- HEBEI
- HENAN
- SHANXI
- SHANDONG
- LIAONING
- JILIN
- HEILONGJIANG
- SHANGHAI
- JIANGSU
- ANHUI
- ZHEJIANG
- JIANGXI
- FUJIAN
- HUBEI
- HUNAN
- GUIZHOU
- CHONGQING
- SICHUAN
- SHAANXI
- NINGXIA
- GANSU
- QINGHAI
- XINJIANG
- XIZANG
- NEIMENGGU
- YUNNAN
- GUANGXI
- GUANGDONG
- HAINAN

1ONLINE SHOPS

CONTACT MUCHELL

DISTRIBUTOR

Edistributor@muchell.com
MARKETING

Emarketing@muchell.com
INFORMATION

Einfo@muchell.com

FILE INDEX

2019SS

COLLECTION 1 COLLECTION 2

2018AW

COLLECTION IMAGE PROMO

2018SS

COLLECTION

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PROJECTS

PRESS

CAREER

ABOUT MUCHELL

PURE・SIMPLE・COMFORTABLE

MUCHELL 2019SS COLLECTION 1

SKETCHING

MUCHELL 2018AW IMAGE PROMO

MUCHELL SHOP IMAGE

CONTACT MUCHELL

DISTRIBUTOR

MARKETING

INFORMATION

MUCHELL VISUAL MUSEUM

FILE INDEX

Creativity Drives Future

ABOUT

PROJECTS

PRESS

CAREER