Wang Weidong, the founder of Ribo, and Miss Qu Jiangting founded the Ribo Clothing Design
Studio in a basement in Guangzhou University, which symbolized the revolution of the brand
In 1999, the first broadcast specialty store was opened in Hengyang. In the following 2
years, urban female consumers were deeply touched by the fresh and simple Country-Chic
styles. The franchised chain stores quickly spread around China.
Brand ‘broadcast’ held the first autumn and winter fashion show titled as “Stitches on Stone”. This was the first time that Ribo launched products through a fashion show.
The brand “broadcast” signed Lv Yan, an international supermodel,
as brand ambassador.
New orientation of the brand “Broadcast” was determined and the new trademark [ broadcast ：播
] began to be used. Wang Tao, a renowned designer living in the UK, was recruited as the
brand design director. Ribo was sparing no effort to create a spirit integrating the western
popularity and eastern culture and entered the stage of internationalization strategy.
The advertisement of “Dream” of the brand “broadcast” won
the “World Chinese Advertisement Award of the 14th Fashion News”.
[ broadcast：播 ] held the 10th anniversary celebration. Ribo worked hard, abide to its
own core principles while maintaining a positive attitude towards the future, and
undertook responsibility in the past 10 years.
The new spring and summer product show titled “Feeling of Spring Water” for 2012 was
performed on the Laobaidu River-bank Platform aside the Huangpu River. The integration
of modern and reminiscence seems to freeze time for [ broadcast：播 ].
[ broadcast: 播 ], a brand established from a studio, was developed for 15 years and
elegantly raised the curtain of a new spring and summer product show of “Time of Silver”
The new spring and summer product show “Backlight of A City” in 2014 was held in the
Shuanghui Square, Pudong District, Shanghai. It started the new season with elegance
under the modern and surrealistic atmosphere in Lujiazui.
[ broadcast: 播 ] issued new spring and summer products
for 2014 during Beijing Fashion Week.
[ broadcast: 播 ] issued new spring and summer products for 2015 during Beijing Fashion
Week. In the same year, [ broadcast:播 ] won the title of Shanghai famous trademark and
Shanghai famous-brand product.
[ broadcast: 播 ] issued new spring and summer
products for 2016 during Beijing Fashion Week.
[ broadcast: 播 ] released new spring and summer products for 2018.
[ broadcast 播 ] launched the new version of brand LOGO which retained the natural and comfortable typeface, reduced complexity and implanted sagacity, intellectuality, confidence and decisive characteristics. The new LOGO highlights the life philosophy and brand appeal of urban literary women through the Broadcast women’s clothes.