播 broadcast 2025Spr. Campaign

This is Me

The wind is silent; all things resonate.

“I” am not a form;

It is all possibilities.

broadcast embarks on a new journey for Spring 2025,

Inviting you to join and become “Me”.

播 broadcast 25th Anniversary Brand Launch

25th Anniversary Brand Launch

Broadcast Group’s 25th Anniversary Brand Showcase was held at the Shanghai Exhibition Center, featuring the debut of its three brands—“broadcast,” “bo,” and “broadcute.” Through the theme of “Seasonal Banquet,” the event explored the interplay between fashion and natural ecology.

播 broadcast SHOP IMAGE

Following users’ demand and utilizing user experience as key assessment metrics, broadcast shops optimize shopping experiences for consumers in shops and improve the image of the brand.