Founded in 1999, the brand [ 播 broadcast ] is one of the first generation of the urban culture-led women's fashion brands in China. Since its establishment, the value of the urban female who characteristically engaged in personal growth has been mirroring brand aesthetics to a certain extend. The brand appreciates authenticity reflected by the female figures who carrying both zeitgeist and timeless manner. The freedom [ 播 broadcast ] often referred to is a mind status which generated by the awareness. Given the kind of the wisdom and freedom [ broadcast 播 ] is presenting at the moment, they are unmistakably the starting point of its next journey.

LOVE AND BE LOVED,
KINDNESS IS BEAUTIFUL.

Broadcute is a brand of children’s wear which orients to children of 3-8 years old. The brand is originated from the original faith of “giving regardless of age ”. Based on the aesthetic philosophy that “a kind heart is the most beautiful cloth”, broadcute inspires children to understand connotations of “beauty”. Beauty doesn’t concern appearance only. Instead, caring and helping others is the beauty from the inside.

Charity is the core value of broadcute. It is to transfer love, beauty and positive energy to everywhere within reach. Each and every child deserves to be loved and shall learn how to love others. “I hope customers and their children can perceive the pleasure of helping others while enjoying clothes with exquisite craftsmanship and designs.”

BEAUTY OF URBAN WOMEN IS REDEFINED BY AESTHETICS OF TRENDY AND ENTHRALLING FASHION

As a pioneering brand representing youth culture, C_R_Z uses the creative and expressive millennial generation as prototype and developed a fresh style of “streetwear fashion” by combining high street fashion and popular culture. C_R_Z has a unique brand orientation of “trendy and enthralling fashion”, which integrates fresh interesting senses of fun, gorgeous styles and the cool attitudes of youth art. It unlocks the cool personality and joyful attitude of women in this new generation.

PURE・SIMPLE・COMFORTABLE

MUCHELL is a youthful brand of Ribo Group. It has been persisting in design and creativity as its core value since its creation in 2018. MUCHELL is also a designer brand that meet aesthetic and dressing demands of young urban women who pursue pure, simple and comfortable clothes.

Owing to her juvenescence, girls in MUCHELL are fascinatingly rich and complex in her personality. Naughty and curious, passionate yet perceptive about changes in life, she dares to pursue her ideals. Today, she is a diligent white collar. Right now, she shines like a burning star in pursuing her dreams.

LAY BACK・CLUMSY・ELEGANT

SIRLOIN is a female designer fashion brand founded by Mao Usami (Japan) and Alve Lagercrantz (Sweden) in Shanghai. The core brand philosophy adheres to the attitude of lay back, clumsy but elegant. Designers describe the brand as the BBC anthropological study in the circle of fashion —— studying the biggest mistakes and the most glorious moment in your life. They embed humorous philosophy of everyday life into visual language and truly integrating lingerie into fashion series, thereby creating an all-round wardrobe.

BOUTIQUE・SOFT・INTELLIGENCE

ZHIMEI is a comprehensive clothing production enterprise that integrates R&D, production and logistics, and has three management system certificates of ISO. ZHIMEI owns nearly 500 employees and is equipped with strong resource advantages, unique design R&D, and flexible production mode. It realizes the high-efficiency service output integrating “design R&D-intelligence manufacturing-intelligence logistics” through digitalization, standardization and automation.

R130

R130 is a creative fashion management platform devoted to facilitating the development of international emerging fashion & designer brands, which provides comprehensive solutions for independent designer brands so as to increase the brand value and market influence rapidly.

ALPHA CITY

Invested by the Japanese Ribo Group, ALPHA CITY is a city within the city built for Chinese young people dedicated to cultural and creative industry next decade. It protects the objective needs of their work and life and outputs creative and intelligent achievements for the society.

TO EXPLORE SPACE POSSIBILITIES BY DESIGN WORK

A3 VISION is a comprehensive design studio specializes in commercial interior space design, who is committed to provide comprehensive space design and design consultation services to customers.

A3 VISION tailors to individual client characteristics but also understands the importance of both diversity of business and culture variance. It provides customers with bespoke solutions in terms of space design, vision and experience.

NO BOUNDARY IN AGE, GENDER, TERRITORY AND CAREER

Taoraytaoray is a luxurious street fashion brand subordinate to the high-end fashion brand TAORAY WANG. The designer Wang Tao integrated her essential design philosophy and unlimited vivid imagination into the fresh new brand taoraytaoray by innovative cutting and high-quality fabrics.

Taoraytaoray commits to overturn conventionality, break through fashion, and integrate boundaries. The design style which crosses the boundaries has dissolved the barrier in gender, age and territory. A fresh dressing mode is formed accordingly，and pioneer and individualistic dressing demands can be met simultaneously.

bo 的美学风格独树一帜。播 bo 总部于 2023 年成立于上海。通过有无相生的设计，结合无可挑剔的工艺和卓越的细节，让 bo 女性的美浑然天成。在具有松弛感的同时，又独具匠心。带你探索现代衣橱的魅力。