Bō, “Sowing” in Chinese. It’s a belief, rooted with motivation and hope.
As an organic group with social care, Ribo holds high its respect for the laws of nature and its belief in life vitality. That’s the fundamental power source for its calmness and steadiness in this era of tremendous changes.
Founded in 1999, the brand [ broadcast 播 ] is one of the first generation of the urban culture-led women's fashion brands in China. Since its establishment, the value of the urban female who characteristically engaged in personal growth has been mirroring brand aesthetics to a certain extend. The brand appreciates authenticity reflected by the female figures who carrying both zeitgeist and timeless manner. The freedom [ broadcast 播 ] often referred to is a mind status which generated by the awareness. Given the kind of the wisdom and freedom [ broadcast 播 ] is presenting at the moment, they are unmistakably the starting point of its next journey.
Broadcute is a brand of children’s wear which orients to children of 3-8 years old. The brand is originated from the original faith of “giving regardless of age ”. Based on the aesthetic philosophy that “a kind heart is the most beautiful cloth”, broadcute inspires children to understand connotations of “beauty”. Beauty doesn’t concern appearance only. Instead, caring and helping others is the beauty from the inside.
Charity is the core value of broadcute. It is to transfer love, beauty and positive energy to everywhere within reach. Each and every child deserves to be loved and shall learn how to love others. “I hope customers and their children can perceive the pleasure of helping others while enjoying clothes with exquisite craftsmanship and designs.”
As a pioneering brand representing youth culture, C_R_Z uses the creative and expressive millennial generation as prototype and developed a fresh style of “streetwear fashion” by combining high street fashion and popular culture. C_R_Z has a unique brand orientation of “trendy and enthralling fashion”, which integrates fresh interesting senses of fun, gorgeous styles and the cool attitudes of youth art. It unlocks the cool personality and joyful attitude of women in this new generation.
MUCHELL is a youthful brand of Ribo Group. It has been persisting in design and creativity as its core value since its creation in 2018. MUCHELL is also a designer brand that meet aesthetic and dressing demands of young urban women who pursue pure, simple and comfortable clothes.
Owing to her juvenescence, girls in MUCHELL are fascinatingly rich and complex in her personality. Naughty and curious, passionate yet perceptive about changes in life, she dares to pursue her ideals. Today, she is a diligent white collar. Right now, she shines like a burning star in pursuing her dreams.
SIRLOIN is a female designer fashion brand founded by Mao Usami (Japan) and Alve Lagercrantz (Sweden) in Shanghai. The core brand philosophy adheres to the attitude of lay back, clumsy but elegant. Designers describe the brand as the BBC anthropological study in the circle of fashion —— studying the biggest mistakes and the most glorious moment in your life. They embed humorous philosophy of everyday life into visual language and truly integrating lingerie into fashion series, thereby creating an all-round wardrobe.
ZHIMEI is a comprehensive clothing production enterprise that integrates R&D, production and logistics, and has three management system certificates of ISO. ZHIMEI owns nearly 500 employees and is equipped with strong resource advantages, unique design R&D, and flexible production mode. It realizes the high-efficiency service output integrating “design R&D-intelligence manufacturing-intelligence logistics” through digitalization, standardization and automation.
R130 is a creative fashion management platform devoted to facilitating the development of international emerging fashion & designer brands, which provides comprehensive solutions for independent designer brands so as to increase the brand value and market influence rapidly.
Invested by the Japanese Ribo Group, ALPHA CITY is a city within the city built for Chinese young people dedicated to cultural and creative industry next decade. It protects the objective needs of their work and life and outputs creative and intelligent achievements for the society.
SPACE & VISION
SPACE & VISION
A3 VISION is a comprehensive design studio specializes in commercial interior space design, who is committed to provide comprehensive space design and design consultation services to customers.
A3 VISION tailors to individual client characteristics but also understands the importance of both diversity of business and culture variance. It provides customers with bespoke solutions in terms of space design, vision and experience.
The photography studio “B1F3” belongs to RIBO Group. Founded in 2014 in Shanghai, it is a professional photography studio aiming to provide visual planning and photography services for fashion customers.
1/3F has rich experience in the industries of fashion and photography and possess unique insight into the artistic integration of fashion and photography. It has long-term cooperation with a dozen fashion brand domestic and overseas.
TAORAY WANG is the first Haute Couture designer brand from Shanghai that landed on the official agenda of New York Fashion Week. It is the first Chinese designer brand worn by family members of the White House (America).
TAORAY WANG is designed for global and confident woman who is not afraid to show her femininity by wearing edgy design while she plays her role as a professional woman. TAORAY WANG pursues avant-garde design with exquisite Italian fabrics, a brand that understand the customers most ambitious needs, offering luxurious made to measure collections for women leaders, understanding how best to project their femininity in a demanding work environment.
Taoraytaoray is a luxurious street fashion brand subordinate to the high-end fashion brand TAORAY WANG. The designer Wang Tao integrated her essential design philosophy and unlimited vivid imagination into the fresh new brand taoraytaoray by innovative cutting and high-quality fabrics.
Taoraytaoray commits to overturn conventionality, break through fashion, and integrate boundaries. The design style which crosses the boundaries has dissolved the barrier in gender, age and territory. A fresh dressing mode is formed accordingly，and pioneer and individualistic dressing demands can be met simultaneously.
TAO.W is the ready-to-wear series of TAORAY WANG. It targets at professional women and offers them avant-garde, elegant but practical styles. TAO.W is a global brand incorperating European cutting, Japanese details, New York styles, and Chinese souls. It has truly integrated eastern and western cultures.
Ribo Group reconstructs creativity from creative power of pragmatic actions and unrestrained imagination, this is the choice of the era and are also core competitiveness of enterprise operation strategies. Open butsynergized creativity production relation is fundamental to Ribo’s social ecotype organizational structure, which is a major company with small but efficient scale, to ensure healthy organizational growth.
“Creativity leads to future success” aims at cultivating young talents and courageous creators. Ribo respects and lives up to the era, respects each estimable dream and satisfies each person deserving achievements. This is not only duty but also goodwill. As a grand stage, Ribo makes efforts to let outstanding dancers become stars of the future. Future starts growing in our dreams and it is full of possibilities.
On June 28th, 2019, the high-end made-to-measure TAORAY WANG brand opened its first global studio in Shanghai’s Columbia Circle. After 10 seasons of shows at New York Fashion Week, TAORAY WANG ...
In 2019, CRZ makes the cross-border cooperation with ‘Midea’, a brand of intelligent appliance, absorbs the design inspiration from the connection between the intelligent industry and millennial generation, takes ...
Broadcast brings a new lifestyle experience to the girls of the Magic City - "BO-UP RIDE City Cycling".The fashionable girl’s bicycle trip, which is also described by the Nordic people as“Cycle Chic cycling ...
The Chinese fashion brand C_R_Z released the new 2019 spring and summer collection at Milan Fashion Week. C_R_Z draws inspiration from the life concept of young people's cosmeceutical skin care, bringing a very tense ...
The biannual US New York Fashion Week 2019 Fall/Winter Fashion Week opened from February 4th to 13th in the United States.This ...
While we advocate unrestrained, free and free-spirited life, the public sees a black color block on the television that covers ...
Taoraytoray Shanghai Pudong New Area Lujiazui Center Store is amazingly opened! This is the second store opened by Taoraytaoray in Shanghai.Located in the core CBD area of Shanghai, Lujiazui Center Shopping Center is ...
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