MORE EVENTS
2016
On January, 2016, the brand style was updated and upgraded from casual fashion into tide fashion.
As a pioneering brand representing youth culture, C_R_Z uses the creative and expressive millennial generation as prototype and developed a fresh style of “streetwear fashion” by combining high street fashion and popular culture. C_R_Z has a unique brand orientation of “trendy and enthralling fashion”, which integrates fresh interesting senses of fun, gorgeous styles and the cool attitudes of youth art. It unlocks the cool personality and joyful attitude of women in this new generation.
C_R_Z is inspired by the millennial generation that represent youth culture. C_R_Z uses「Live It Out Loud」 as the spirit and 「Act Now Answer Follows」 as the action principle to express the cool attitude of modern women. C_R_Z is going to create a new world of trendy and enthralling fashion for modern women.
CRZ’s autumn series of 2019 are designed with inspiration drew from the anxious life state of contemporary young people, which excavate the source of their anxious state to lead them to return to the essence of life in the form of fairs. The entry point and patterns of designs of this season are from the common seen worldly small shops in fairs. Through the returning technique and integration mindset, the design combines street and sport styles with the pop culture and lifestyle to create the "fair for one" fashionable and aesthetic series.
CRZ’s autumn series of 2019 are designed with inspiration drew from the anxious life state of contemporary young people, which excavate the source of their anxious state to lead them to return to the essence of life in the form of fairs. The entry point and patterns of designs of this season are from the common seen worldly small shops in fairs. Through the returning technique and integration mindset, the design combines street and sport styles with the pop culture and lifestyle to create the "fair for one" fashionable and aesthetic series.
C_R_Z shops concentrate on the interactive experience of millennials between art taste and youth vitality. They aim to create immersive shopping experiences and build new concept of contemporary retailing. C_R_Z shops exhibit clothes of different themes by three different art spaces, which are distinguished by pink, black and metallic silver. All products are displayed like art pieces.
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On January, 2016, the brand style was updated and upgraded from casual fashion into tide fashion.
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