SIRLOIN HELD THE 2019 SPRING AND SUMMER NEW PRODUCT LAUNCH CONFERENCE IN SHANGHAI FASHION WEEK

While we advocate unrestrained, free and free-spirited life, the public sees a black color block on the television that covers sensitive parts; each T-shirt is printed with standardized equality or feminist slogans, but are they really expressing your thoughts? Healthy lifestyles are becoming more and more commercialized, and healthy beauty has become a new generation of luxury goods.The printed blouse with the slogan removed, the black color block on the chest, the silky yoga dress, and the bright gradient work-wear.Sirloin 2019 spring and summer series aims to bring everyone to face the hollow of the mainstream sale!

The opposite is true! Sirloin's press conference at Shanghai Fashion Week is actually protesting against the series itself.This conference aims to release the sirloin community from all desires and commercial bubble imprisonment.With a candid attitude to break all unrealistic fantasies, there are no high idols and so-called masters. This festival belongs to every audience present.In the dim parking lot, there is no show floor lighting and strong beat music. Only the looming street lights and the repeated slogans from people shouted together; the audience sit on the inflatable sofa with equal ease and use their mobile phone flashlight to illuminates the entire show, creating a harmonious party atmosphere.

After the show, sirloin prepared a small party on the show floor.While enjoying the string four-player performance, the audience can also sit on the sofa and watch a healthy yoga short film with a mushroom cocktail made by ABSOLUT VODKA, enjoying the casual moments of sirloin.

The conference attracted about 400 fashion industry participants including:

BOF, NOWFASHION, ELLE CHINA,,NUMERO, QQ, POPBEE,VISION,YOHO! GIRL, I-D。