BROADCAST BO-UP RIDE FIRST URBAN CYCLING

broadcast | 2018-11-05

Broadcast brings a new lifestyle experience to the girls of the Magic City - "BO-UP RIDE City Cycling".The fashionable girl’s bicycle trip, which is also described by the Nordic people as“Cycle Chic cycling fashion”, is an expression that is both environmentally conscious and fashionable.

In the afternoon of October with a bit coolness and the daylight was just right, broadcast, together with the American bicycle brand Electra and the “Modern Sinan Third Season” , held the “BO-UP RIDE First Urban Cycling”, which was enjoyed by the Bo girls with a new lifestyle experience that combines fashion, art, music, sports and fairs.

Cycling activities departed from the small square of Sinan Mansion, and followed Nanchang Road to the north-south elevated road bridge to Jianguo Middle Road and returned to the starting point of Sinan Road.

Cycling activities departed from the small square of Sinan Mansion, and followed Nanchang Road to the north-south elevated road bridge to Jianguo Middle Road and returned to the starting point of Sinan Road.

Not far from Sinan's Little Square, there is a blue cabin. This is a POP-UP STORE built by broadcast with brand representative color clothing, bicycles, balloons. The vibrant and lovable combination attracts friends of different ages.There is also a limited event where a specially invited foreign portrait illustrators is drawing. Whether it is a handsome riding suit, a special brand limited store, or a handsome little brother, the scene is so lively!

The source of the event was a photo of a broadcast girl riding a bicycle 20 years ago.Under the sunshine with breeze, the girl was riding a bicycle as if he came out of the picture into the real world. when the past and the present Bo girls echoed each other, we were pleasantly surprised to find that some good initial thought is not subject to time and space restrictions.

This time, we reproduce the spirit of broadcast- Born in the wildness and being calm in the world” through “BO-UP RIDE”.Despite the busy and compact urban life, the Bo girls do not lose the wildness in their heart. They still have the curiosity and vitality to experience and care for the various things around life, and integrate these insights into the collocation philosophy and become unique and independent charming and fascinating Bo girls.

QRCODE

SCAN BY WECHAT AND FOLLOW RIBO